In February, ad agency R/GA will launch its IoT Venture Studio UK, a joint partnership with the British government to work with startups through a new accelerator program in its London office. The initiative selects companies across various IoT verticals and provides them access to branding, technology, funding and clients. In return, R/GA gets a glimpse at innovations in the space to possibly integrate into clients’ efforts.
Nick Coronges, global chief technology officer at R/GA, says the agency sees the program as a portfolio that lets it “place some bets” across the IoT spectrum. While the companies have not yet been announced, they’re expected to focus on financial services, retailers and connected homes and workplaces.
“It’s a little bit like electricity, where it’s not so much about IoT but the different applications of it,” Coronges says. “Now we don’t talk about electricity, but the products that come from it. We won’t talk about IoT; we’ll talk about the things people are building on top of it.”